Gone are the days when you could write content material while closing your eyes. It has evolved into a highly serious business with far-reaching implications for a company’s internet visibility and performance.
Even the most well-known organizations increasingly rely on content development and marketing to communicate their message.
Today, 90 percent of organizations employ content marketing, which may be because content marketing costs 62 percent less and creates three times the number of leads as traditional marketing.
Any unique, original, or exclusive content or information that your audience can’t acquire anyplace else is considered value-added content.
Video material, case studies, research studies, white papers, promotional offers, tutorials, and blog articles are examples of added-value content. This material is popular with readers and is rewarded by Google because it gives real value.
Consider value-added content to be a multi-course, beautifully presented dinner at that swanky new restaurant with the celebrity chef. The dinner you recall fondly months later and for which you break your rule of “no photos of my meals on Instagram.”
When it comes to writing, seeing the usefulness of content creation in action is the best way to grasp its significance. For a better understanding of what we mean by additional value, consider the following seven examples:
BLOG POSTS THAT EDUCATE, INFORM, ANSWER A QUESTION OR FULFILL A SEARCHER’S NEED
A single blog article isn’t going to cut it anymore. A blog should be relevant and address the searcher’s intent, according to companies with a strong content marketing strategy.
The blog article should address a specific need and have unique content that the reader won’t discover elsewhere.
Data isn’t the only type of unique information. It could also refer to your company’s distinct perspective or an industry veteran’s skills and ideas.
The majority of value-added blog content isn’t promotional or self-serving. Instead, focus on writing blog pieces that are both helpful and instructional, and that your readers will appreciate which means they will be more likely to share.
Priceonomics performs an excellent job of informing their audience using proprietary data. This post, for example, on how much money you can save by cooking at home, takes a common topic and expands it with their exclusive statistics.
Instead of learning some vague platitudes about how cooking at home is the right thing to do, the reader learns solid facts as well as a persuasive argument in favor of home cooking.
For example, Essay Help UK blog where you discuss about your services.
AN E-BOOK THAT HAS BEEN THOUGHTFULLY PUT TOGETHER
While much has been said about how technology is leading us all to have shorter and shorter attention spans, the truth is that the need for long-form, in-depth material is only increasing.
When it comes to effective content marketing, an e-book might be your company’s crown jewel. The beauty of an e-book is that it can promote your company’s personality, identity, and unique position in your market in addition to being instructive.
Many businesses are turning to e-books as a key component of their entire content marketing strategy. Your e-book could cover a wide range of topics, all of which are connected by a well-presented controlling thesis.
The numerous themes discussed in your e-book are then translated into blog entries and social media updates, all of which complement one another perfectly. You’ll never run out of topics to blog about thanks to your e-book!
Another option is to write an e-book for each of your blog’s topics. The blog posts are fast and easy to peruse, however, the e-book delves deeper for individuals who want more context, knowledge, and research.
ENTERTAINING AND IMPORTANT VIDEOS
Video usage is rapidly increasing, thus getting comfortable creating video content for your clients or audience is becoming increasingly crucial.
The good news is that thanks to the rise of Snapchat, Instagram Stories, IGTV (a standalone app from Instagram that allows users to watch longer-form videos), and Facebook Live, your video content doesn’t have to be as polished (or as expensive to produce!) as you would imagine.
People are watching more non-professionally produced videos as long as the subject is interesting and relevant to them.
Plus, these days, all of our fancy phones are HD video production studios, so there’s no reason not to include video in your content strategy. (Let Verblio know if we can assist—we can enroll you in our beta social video product.)
Even a few times a week, uploading an Instagram Story may give your audience a more personal look into your business and brand, fostering a sense of connection.
NEWSLETTERS WITH ACCURATE INDUSTRY DATA YOUR CUSTOMERS DO NOT HAVE TIME TO SEARCH FOR YOU
A newsletter with no purpose is pointless, and it is likely to be unread, wasting time and money. However, as the amount of information available grows, curating the greatest articles and information in your area is a unique method to position your newsletter.
This is a newsletter that will add value to your readers while also saving them time. You can include a link or two to your site’s value-added blog pieces in your newsletter.
REPORTS ON PERSONAL INTERESTS
What entices people the most? It’s the ego! Okay, so it’s not the most enticing thing, but shifting the focus away from you and toward them is a smart idea.
Consumers who are interested in a specific product or service can then learn which type or model is most suited to their needs by clicking “Get your FREE report,” which is the obvious next step after reading a white paper or viewing an infographic.
Because you may supply that type or model, this content (which is usually free) will frequently lead to sales.
WEBINARS THAT SHARE NEW RESEARCH OR PROVIDE INSIGHT INTO A PRODUCT, SERVICE, OR TECHNIQUE
Webinars can still be an effective way to provide valuable content to your audience. However, you must ensure that your webinar provides value to your audience, as you will be asking for a significant amount of their time.
Viewers generally attend webinars to learn more about your product, receive a behind-the-scenes peek at your service, acquire a new technique, or gain access to information they wouldn’t otherwise have access to.
CMI consistently produces webinars that are relevant to their target audience. Not only are the topics timely, but the guests are also well-informed, prepared, and perceptive when it comes to content marketing guidance and ideas.
Another method to add value to your webinar audience is to include a special offer that you’ll hand them at the end, such as a one-on-one consultation or a coupon code that they wouldn’t be able to receive otherwise.
The key to putting together a good webinar is to make something easy to follow and engaging, digestible while also being genuinely educational (and most likely, in more than one medium—think audio or video recordings to send out to people who weren’t able to attend after the fact, or a Slideshare presentation with all the main points).
Fortunately, many of CMI’s seminars guide how to accomplish just that.
WORKSHOPS
These demos don’t have to be limited to videos; why not organize a class? A few hours a week or month will do wonders for your social standing, as well as provide clients and consumers with the opportunity to learn “from the horse’s mouth.”
Unlike with videos, you’ll be able to respond to questions as they emerge.
PAPERS IN WHITE
White papers, while not typically classified as lead magnets, serve the same purpose as infographics. They’re in-depth reports that argue the value of a service or product based on facts from reputable sources.
This information would be most useful to customers who are seriously contemplating purchasing a specific product.
Now let’s talk about the various ways in which you can add value to your product or service, regardless of what you sell. People frequently dispute with me, claiming that I don’t understand, that my product is different, or that my service is different.
The truth is that anything can be made more valuable. So let’s have a look at some particular approaches to accomplish this.
Expert ASSISTANCE AND A HIGH LEVEL OF EXPERTISE ARE PROVIDED
For the degree of advice, they provide, many consulting firms, accountancy firms, and even medical specialists are compensated handsomely. However, for you to deliver value as a sales professional, you must first recognize that you must provide a level of guidance that is substantially higher, more complex, and far more helpful than that of your competitors.
This translates to a better level of sophistication, wisdom, and comprehension of what you do.
Levels OF RECOGNITION AND REWARD
This differs from the frequent buyer program in that with the value-added approach, you truly recognize clients or consumers based on their capacity to use your product or service, maximize its potential, purchase specific levels from you, and so on.
This indicates that they have a reputation for being exceptional clients. We featured a Hall of Fame in our newsletter a few years ago, and we had a lot of clients interested in appearing and being a part of it. It’s a terrific way to put goodwill and strong relationships to work.
PREFERENCES IN TERMS OF QUALITY
You provide higher quality items, perhaps a more sophisticated level of service, dedicated employees, dedicated phone lines, fax lines, or the like, based on someone’s level of purchase.
Plus, involvement, or interaction, gives them a greater possibility to be treated better than the average customer. You could even be able to leverage this as a value-added component for new consumers.
INSIDER KNOWLEDGE
This is especially prevalent when people are selling information such as stocks, bonds, financial data, or anything else involving information or time-sensitive data.
Using this method to write, you might want to consider publishing a regular newsletter (electronic or printed) that keeps clients up to date on crucial information they need to know regularly.